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HISTORY

Over 50 years in business


1964 : Montreal, Quebec
Perfect Optical opens its doors on Parc avenue and begins its 50 year long service to the Canadian optical industry. As is often the case with startups, these early days saw founder and president Jacques Benguigui visiting clients, preparing orders for shipment, and taking care of the accounting too. Jacques' eye for quality immediately struck a chord with the underserved world of 1960's optometry and his introduction of finely made products from France and Germany literally opened the industry's eyes to what a quality frame could bring to the patient's
overall Eyecare experience.

As word got out, the volumes at Perfect Optical began to increase dramatically and the staff grew. Reps were added nationally and Jacques' brother Elias joined in to help. As the business prospered, branch offices in Toronto and Calgary were opened to better serve Ontario and the West. In the days before overnight couriers existed, it was crucial for Perfect to be able to service its burgeoning clientele. During this period Perfect grew to be the world's largest distributor of Metzler frames - then a benchmark of German manufacturing quality.

1970s
The 1970's saw Perfect move to our present locale in Outremont, Quebec. In keeping with industry trends, fashionable products from Italy lined our shelves - most notably from a small Italian manufacturer we introduced to the Canadian market: Luxottica SpA. Our partnership with Luxottica lasted several years and featured phenomenal growth. Ultimately, we parted ways amicably in the late 1980's and turned to new challenges.

1980s
It was during the early 1980's that we formed a partnership with a renowned Japanese manufacturer Charmant Inc. Charmant's technicians had developed an innovative use of a new material for optical frames that knows no equal: Pure Titanium. Our tight relations with Charmant continue to this day and we are thrilled to have one of the few technological innovators in the industry as our prime supplier. Their expertise in titanium manufacturing, along with a strong stable of brand names, has assured us a prime place in the market.

1990s
In the early 1990's, Mr Adrian Maas, Jacques' son-in-law, began his long apprenticeship. First as a rep servicing the Montreal area, then working closely with Charmant on the technical side of manufacturing and licensing, Perfect's future is secure.

2000
Recently, we have seen a return to Italy with the introduction of CARISMA and BLAKE. These two collections speak to our long-standing admiration of Italian expertise in manufacturing and design. Of course, our house brands, Cube and Pascale, continue to hold their own as well.
Elle, Esprit, Aristar, Valmax, Charmant Titanium, Trussardi and - PUMA - provide for a compelling assortment always focused on providing the Canadian optical industry with quality frames at reasonable prices. This reputation has taken 45 years of careful attention to build and from our telephone operators to our sales force, we strive to maintain focused on this ideal.

We know we are not Perfect but we do aim for Perfection.